Struggling with Sales? Let’s Fix That.
You’ve set up your e-commerce store, launched ad campaigns, and started driving traffic. But there’s a problem—people are visiting, but they’re not buying.

Here are the 5 most common conversion killers to focus on…..

1. Website is not mobile-friendly
I’m always surprised how often I click through to an ecommerce store from Instagram to find a site that has clearly been optimised to run on a desktop.

💡 Fix It: Mobile First Design – Always!!!

(Over 70% of e-commerce traffic comes from mobile these days)

Use a clean, professional design with clear navigation.
Keep key elements like the cart, search bar, and contact info easy to find.

2. Slow Page Load Times

A slow website is a conversion killer. Studies show that a one-second delay in load time can reduce conversions by up to 7%.

💡 Fix It: Use a fast, reliable hosting provider and a lightweight Shopify theme.

3. Lack of Trust Signals
Shoppers hesitate to buy from brands they don’t know. If your store lacks trust signals, visitors will think twice before entering their credit card details.

💡 Fix It: Display customer reviews and testimonials prominently.
Show real customer photos and social proof where possible.

4. Unclear Call-to-Actions (CTAs)
Your call-to-action (CTA) should be clear, visible, and action-driven. If your “Add to Cart” button blends in or your checkout process is confusing, you’ll lose potential buyers.

💡 Fix It: Make your “Add to Cart” button big, bold, and easy to find.
Limit distractions—keep the checkout page focused on completing the purchase.

5. Complicated Checkout Process
A complicated or lengthy checkout process is one of the biggest reasons for cart abandonment.

💡 Fix It: Offer guest checkout (don’t force customers to create an account).
Provide multiple payment options (credit card, PayPal, Apple Pay, etc.).

Final Thoughts: Make Every Visit Count
If your e-commerce store isn’t converting, you’re leaving money on the table.

Obviously the most important thing is to have a product or offer so good that people can’t get their credit cards out fast enough.

But making sure the 5 points above are nailed will help you make the most of your traffic.

Start by analysing your site, identifying problem areas, and making data-driven improvements. If you’re unsure where to begin, we can help. Let’s optimise your store and turn visitors into buyers. 🚀