Unstick Your Ecommerce Business
I help ecommerce founders simplify messy processes, improve customer experience, and get critical projects over the line.
12 Years Building Lean Greens
Over the past 12 years, I’ve been part of building and running Lean Greens, a UK-based ecommerce brand in the health and wellness space.
I’ve worked across every part of the business: marketing, operations, customer experience, finance, and tech. Before that, I managed large-scale IT infrastructure projects, so I’m comfortable in complex systems and fast-moving environments.
Full-Stack Experience
From marketing campaigns to backend operations, finance to customer support. I understand how all the pieces fit together.
Technical Background
Previously managed large-scale IT infrastructure projects. Comfortable with complex systems and technical challenges.
Health & Wellness Focus
Deep expertise in health, fitness, and wellness brands. I understand the unique challenges and opportunities in this space.
How I Can Help
I’m not here to write a 40-page strategy deck or offer generic advice. I focus on clear, actionable improvements, delivered quickly and without fuss.
Simplifying Messy Processes
Turn chaotic workflows into streamlined systems. I’ll help you identify bottlenecks and create clear, efficient processes that actually work.
Examples:
- Team workflow design
- Inventory management cleanup
- Order fulfillment optimization
Customer Experience & Backend Flow
Improve how customers interact with your brand while ensuring your backend can deliver on promises made on the frontend.
Examples:
- Customer journey mapping
- Support process optimization
- Integration improvements
Launch & Growth Sprint Support
Get hands-on help when you’re pushing to launch something new or scaling rapidly. I’ll help you stay focused on what matters most.
Examples:
- Product launch support
- Scaling preparation
- Growth bottleneck removal
Founder Sounding Board
Sometimes you just need someone who gets it. A fresh perspective from someone who’s been in the trenches of ecommerce.
Examples:
- Strategic decision making
- Problem solving sessions
- Reality checking ideas
Especially Experienced In
Deep expertise in health, fitness, and wellness brands
Health & Fitness
From supplements to fitness equipment, I understand the unique challenges of health-focused ecommerce.
Wellness Brands
Wellness products require trust and education. I know how to build systems that support both.
Nutrition Products
From compliance requirements to customer education, nutrition ecommerce has its own complexities.
💡 But I’m not limited to wellness…
Whether you’re an Etsy creator scaling up or a tech startup launching physical products, the fundamentals of good ecommerce operations remain the same. I bring the same systematic approach to any business ready to grow.
Is Your Business Feeling Heavier Than It Should?
If you’re stuck in the weeds and need a fresh pair of eyes, or if your business processes are getting in the way of growth, I’d love to chat.
Perfect For
- Ecommerce founders feeling overwhelmed by operations
- Businesses ready to scale but hitting process bottlenecks
- Founders who need an experienced sounding board
- Teams preparing for a major launch or growth sprint
What To Expect
- Quick, actionable insights
- Hands-on implementation support
- No fluff, just solutions that work
- Flexible, short-term project approach
Let’s discuss your specific challenges and see if we’re a good fit to work together.