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Leithen Lane

Get in touch

Questions about the work, the book, or something you read here. It comes to me, not to an assistant or a shared inbox.

A couple of lines about the business and what is bothering you is plenty. No need for a brief.

Goes straight to me. Not added to any mailing list.

Before you write

Two things that answer most of what people ask.

  • What is a customer worth to you?

    If you are weighing up whether the retention work is worth doing, start with the number. It takes about thirty seconds and it usually answers the question on its own.

  • Part One of Fix the Leak, free

    Four chapters on why retention beats acquisition. If you want to know how I think before you get in touch, this is the fastest way.