A 20% discount on a product with 50% margins does not cut your revenue by 20%. It cuts your profit by 40%. Work out what yours does before you run it.
If the discount is not the answer
Discounting is usually the reachable tool rather than the right one. Revenue is soft, the promotion is the thing you can run this week, and the volume it needs never quite arrives.
The Shopify Health Check works out what is actually causing the softness. 5 figures from your analytics and 11 questions about what you have built, and it names which of the three retention layers is weakest and what fixing it is plausibly worth against your own numbers. Fix the Leak is included, and chapter 13 is the one this calculator came out of.
£49Includes the book in both formats. One payment, nothing recurring.
The sales page runs the real report on an example store, so you can read the output before you pay for it. 30 day refund, no questions.
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