Shopify Health Check

The problem this solves

Most stores do not have one big thing wrong. They have eight small things, each of which loses a few percent, none of which is obvious from inside the business. Together they are the difference between a store that compounds and one that runs to stand still.

The usual instinct when revenue softens is to spend more on acquisition. That works, briefly, and it is expensive. Finding the leaks first means every pound you spend afterwards works harder.

What I look at

• The numbers. Lifetime value, churn or repeat purchase rate, and what you are paying to acquire a customer. If these are not being tracked, establishing them is the first output.
• The real customer journey. Every communication a new customer receives, and every silence they experience, from first contact to second purchase. The silences are usually where the problem is.
• The first thirty days. Read as a customer rather than as the person who wrote them. This is where most retention is won or lost.
• System gaps. Where Shopify, your email platform and your subscription tool disagree with each other, and what falls through the cracks between them.
• Support. Your recent contacts, read for the pattern rather than the resolution. A repeated question is a retention leak with a cause behind it.
• Discounting. Whether recent promotions drove incremental purchases or just moved the timing of ones that would have happened anyway, at a lower margin.

What you get

• A written review of what is working, what is leaking, and what is costing you the most
• A prioritised list of fixes, ordered by what returns the most for the least effort, not by what is most interesting
• An explicit list of things not to bother with, which is usually the more useful half
• A call to walk through it and answer questions

What it is not

It is not a conversion rate optimisation audit, a redesign proposal, or a list of apps to install. It is not a document that ends with a recommendation to hire me for something larger. If the honest answer is that your fundamentals are sound and you should spend the money on stock instead, that is what the review will say.