Free, no catch
Read Part One of Fix the Leak
The first four chapters, the whole of Part One. Enough to know whether the rest of the book is for you, and useful on its own even if it is not.
Written by someone who spent over a decade running a direct-to-consumer subscription brand, building the retention systems this book describes. Not theory collected from case studies.
Where should I send it?
26 pages, about 18 minutes to read. You will also get the newsletter, one email every couple of weeks. No spam, unsubscribe whenever.
PDF, 26 pages, about 18 minutes
What is inside
Part One makes the case. The argument that everything else in the book rests on.
Chapter 1
The number most businesses don't know
What a customer is actually worth over their lifetime, why almost nobody has worked it out, and how knowing it changes what you can afford to spend to win one.
Chapter 2
Acquisition is a tax on a broken business
What it really costs to replace a customer you failed to keep, and why two businesses spending the same on ads can end the year in completely different places.
Chapter 3
The 5% rule
Why keeping one extra customer in twenty produces a disproportionate jump in profit, and what a single percentage point of churn costs you over twelve months.
Chapter 4
What consistent pressure actually means
The three layers every retention system needs, and why small consistent touchpoints beat louder campaigns and bigger discounts.
Before you hand over an email
- Is it really free?
- Yes. No card, no trial, no upsell on the next page. You give me an email address and I send you a quarter of the book.
- What format is it?
- A PDF, 26 pages, about 18 minutes to read. It is the actual book interior, not a marketing summary of it. Reads fine on a phone.
- What else will you send me?
- The newsletter, which is one email every couple of weeks on keeping the customers you already have. No daily sequence, no launch countdowns. Unsubscribe whenever and the chapters are still yours.
- Do I need to buy the book afterwards?
- No. Part One is the complete argument for why retention matters and it stands on its own. The rest of the book is the system for building it, which is a different thing to want.
Rather do than read?
Chapter 1 ends with a suggestion to go and calculate the number yourself. There is a free calculator here that does it in about thirty seconds, no email required.