A course for early-stage Shopify brands
You're paying to acquire customers
you're not keeping.
Retention Ready is a five-module course that shows you exactly where your store is leaking revenue and gives you the practical fixes to stop it, before you spend another pound on ads.
Get Retention Ready — £97Instant access. PDF format. One-time payment via Gumroad.
The problem
Most early-stage brands have the same issue.
They're spending on ads, testing creatives, and chasing lower CPCs while customers they already paid to acquire quietly disappear after one purchase.
It's not a traffic problem. It's a retention problem. And until you fix the foundation, scaling your ad spend just means losing money faster.
- Your post-purchase experience is a generic receipt email and then silence
- You have an abandoned cart problem but no recovery flow running
- Your email list is going cold because campaigns only go out when there's a sale
- You're discounting to drive repeat purchases without knowing if the margin holds
- You're not tracking the numbers that tell you whether retention is actually improving
What's inside
Five modules. Five areas where Shopify stores leak revenue.
Each module includes a diagnosis section, the commercial case for fixing it, a concrete implementation guide, a quick-win action you can take in 48 hours, and a checklist to track what's live.
Module 01
First Impressions & Onboarding
Build the welcome sequence that turns a first purchase into a second one.
Module 02
Reducing Friction
Fix the checkout and product page gaps that quietly kill conversion and repeat purchase.
Module 03
Email & CRM Strategy
The full Klaviyo flow stack you need and a campaign approach that doesn't train your list to expect discounts.
Module 04
Customer Service as Retention
Turn every support interaction into a loyalty decision you win.
Module 05
Metrics, Discounting & the Numbers That Matter
LTV:CAC ratio, repurchase rate, discount discipline. The data habits that tell you what's working and what isn't.
Who it's for
This is for you if...
- You're running a Shopify store and spending money on ads or acquisition
- You know retention matters but haven't had time to build the infrastructure properly
- You're using Klaviyo but suspect you're not getting close to its full value
- You've set up some flows but aren't sure whether the gaps are costing you
- You want a practical framework, not a generic course full of theory
This is not for you if you're looking for a beginner's guide to setting up Shopify, or if you're already running a sophisticated retention programme and hitting strong LTV numbers. This course is for brands that are live and growing but haven't yet locked down the retention fundamentals.
Who wrote it
Samantha Goodwin — Leithen Lane
I've spent 10+ years running a profitable DTC subscription brand, building the Shopify, Klaviyo, and Recharge systems myself, managing fulfilment in-house and through 3PLs, and learning where the revenue leaks are by watching them happen in real time.
I'm not an agency. I'm an operator who's done this work, and I built this course to share the framework I actually use. Everything in it is practical, implementation-focused, and based on what works in a real business.
Get access
Retention Ready
£97
One-time payment. Yours to keep.
- Full five-module course in PDF format
- Module checklists for every section
- Quick-win actions for immediate implementation
- Instant access on purchase
Buy now — £97
Secure checkout via Gumroad
Questions
A few things people ask
Do I need to be using Klaviyo?
The email modules are written with Klaviyo in mind, since it's the platform most Shopify brands use for serious CRM work. The strategic frameworks apply to any email tool, but the specific flow logic assumes Klaviyo.
How long will it take to go through?
Plan for around 90 minutes per module if you're reading and taking action as you go. The goal is to implement, not just read, so build that time in. You can also work through individual modules if you already know where your biggest gap is.
I'm very early-stage. Is this relevant?
If you have customers coming through the door and you're spending anything on acquisition, yes. The earlier you build these foundations, the less revenue you lose in the meantime. The course is written for brands that are live and making sales, not pre-launch.
What if I want hands-on help, not a course?
The course is designed to be actionable on its own. If you work through it and decide you'd rather have someone implement alongside you, I offer an operations audit through Leithen Lane. Get in touch via the contact page.
Instant access · PDF · One-time payment via Gumroad