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Leithen Lane

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Cover of Part One of Fix the Leak

Part One of Fix the Leak

A copy is on its way to your inbox. If you would rather not wait, read it now. PDF, 26 pages.

Download it now

While that lands

Chapter 1 asks you to work out what a customer is worth to you. Two things here make that easier.

  • The LTV calculator

    Does the maths in about thirty seconds, for repeat purchase and subscription businesses, then shows what the number becomes if you keep people a little longer.

  • The guide that goes with it

    What the number means once you have it, and what actually moves it.