A life planner for people without a life plan

Thirteen principles. Thirteen weeks. Ten minutes at a time. No mission statement, no 5am ice bath, no staring at a blank page while your coffee goes cold. Just a system that fits the messy, multi-role life you're already living.

Pre-order now → See what's inside

Pre-order now · Ships end of July · A5 · £14.99 · Free UK shipping

At a glance

13 Key Principles One per week. Ten minutes to read.

26 Weeks of Planner Pages Two full cycles through the system.

10 Minutes That's the whole daily commitment.

The problem with every other planner

New. Shiny. Full of promise. Then page one happens.

You know the moment. A beautiful new planner, a fresh coffee, the absolute best of intentions. Then you hit the first page: "Write your vision statement." "Where do you see yourself in five years?" "What is your life's purpose?" And your mind goes blank, the coffee goes cold, and the planner goes on the shelf next to the last three you bought.

It's not that you're disorganised. It's that the planner asked a question you couldn't answer before breakfast. Most of us are juggling more roles than we can count, figuring it out as we go, and feeling vaguely guilty that we don't have a grand plan like everyone else seems to. You're not the only one. You're just in the majority who never say so.

This planner starts where you actually are. Not where you think you should be. No grand vision required, just a small, consistent system for the life you're already living.

"Some days your most ambitious goal is to make it through to lunch without losing your temper. That is, in fact, a very reasonable goal."

A note on Wu Wei

Effortless action, not no action.

Wu Wei is an idea from Taoist philosophy, and it translates roughly as effortless action, or going with the current rather than fighting it. It is not an excuse for doing nothing. It is not a productivity trick dressed up in ancient language. It is a reminder that the best systems are the ones that work with the grain of your life, not against it. A structure so light you barely notice it's there, freeing up headspace for the things that actually matter.

That's what this planner is for.

What's inside

Thirteen principles. One quarter of a year.

One chapter per week. Ten minutes to read it. A week to put it into practice. Then you do the next one. By the end of thirteen weeks, you'll have a system that actually fits how you work.

01
Write It Down Stop trying to hold your whole life in your head.
02
Do, Dump, Delegate or Date The four things every task on your list actually needs.
03
The Drawer Where good ideas wait safely until you're ready for them.
04
Morning and Evening Bookends Ten minutes to open the day. Ten to close it.
05
Work With Your Energy Not all hours are created equal. Stop pretending they are.
06
Acknowledge Your Roles You're not just one thing. Your planner shouldn't act like it either.
07
Eat That Frog The dreaded task first, before it eats your whole day instead.
08
Chunking Group similar tasks. Work in focused blocks. Stop switching modes.
09
Clear Out the Drawer Promote what excites you. Release what's just guilt in disguise.
10
SMART Goals Suck Consistent pressure over time beats a rigid target, every time.
11
The 90-Day Plan A year is too long. Ninety days is exactly right.
12
The Idea Filter Learn to say "not right now" and mean it.
13
Tame the Email Monster A ten-minute system for the inbox that's been haunting you.

What you get

One book. Everything you need.

No separate journal to buy, no companion app to subscribe to. The system and the practice live together, in the right order, in one volume.

Format A5, portrait

Sized to actually carry, with room to write without feeling cramped. Fits in a bag. Sits flat on a desk. Does not require a dedicated tote.

Structure 13 principles + 26 weeks

The system up front, then two full thirteen-week cycles of planner pages to put it into practice. Enough to build a real habit, not just a January one.

Shipping Free, UK-wide

Pre-orders ship at the end of July, packed by Sam herself. Outside the UK? Join the waitlist below and you'll hear first when international shipping opens.

"Our roles and goals are fluid, and that is entirely as it should be."

— Samantha Goodwin, author

Questions

Before you get one

Do I need to know my life purpose before I start?

No. That's rather the whole point. Principle 1 starts with writing down what's already in your head, not what you think it should contain. You'll find yourself there soon enough, or not, and that's fine too.
What happens if I fall off the system for two weeks?

You open to today's page, do a brain dump, and carry on. There's a proper restart protocol for exactly this, because it will happen. It happens to the author too.
Is this a bullet journal, or something else?

It borrows the best of bullet journalling, a flexible page-based structure, and pairs it with thirteen weekly principles so you're never staring at a blank page wondering what to do with it.
I've bought planners before and abandoned them by February. Why would this be different?

Because it doesn't ask for perfection, and it doesn't ask you to plan a year at once. Thirteen weeks, one principle at a time, with a built-in way to restart when life gets in the way. Consistency over perfection, always.
Do you ship outside the UK?

Not yet. UK pre-orders ship free at the end of July. If you're outside the UK, use the form below and you'll hear first when international shipping opens.

Outside the UK?

Join the waitlist and you'll be first to know when international shipping opens.